In order to get clear understanding of SEO Web Design, you must know the roots of both Web Design and SEO, first.
SEO stands for Search Engine Optimization and it is the process of raising the ranking of a website in search engines. Its goal is to create a site that is less in imperfection than its competition, not to make a perfect site. An optimized site is always more functional and has higher aesthetics in design.
Web design is a process to create an online existence for some group, school, government, business, any individual or some other entity. It has developed from simple HTML to complex scripts such as PHP, XML, and MySQL. As there are many options and techniques now to create a website; only a well-designed, thoroughly overviewed and well marketed website can have its path to success.
Web Design and SEO:
There are unceasing wars between designing, programming, and marketing and optimization techniques. So, working by combining these two technologies together can be challenging, as due to technology advancement, many factors have to be considered.
Here are some tips that can aid a web designer in improving their SEO skills and thus ranking of his web site.
– use keywords appropriately:
Keywords are the first thing that gives an idea about your content. It is important to use them on strategic places such as title tags, URL, main heading tags and sometimes in body when important. Using them too often can make your content penalized for the
– Create a code that is prettier than the design:
Make sure the usage of semantic code, while making the front end of a site. Descriptive tags in the structure of your page can make search engines able to have better understanding of your content.
– Make the addition of images:
Ensure the use of appropriate images, where required to properly describe your content. But avoid replacing some text with a smooth image as search engines cannot see the contents of an image.
– Avoid to use generic links:
Search engines give especial importance to links; when linking to some content, make sure to use the most appropriate word or sentence that can describe the content well. For example; using “Learn more about Web Designing” can work better than just “Learn more”.
– Select unique titles for pages:
Each page of you website should have title attribute but make sure that each title is unique. Using the same title for each page can compel search engines think that every page carries the same subject and same content.
– Create engage able and great content:
Search engines are in a habit of providing great and fast results. Thus, if a page within some website is getting traffic, they naturally believe that people want this and it is important. Thus, creating a fresh and updated content on every page of your website can attract people and make your site successful.
By following the above given simple rules, web developers can be able to provide a base from which to build future SEO does effort. All these methods are cost effective and don’t eat up much of your resources precious time. One other thing to note is that SEO is a field that keeps on constantly changing, but the above listed tips are timeless.